I didn’t 4C this

Still, I should have guessed that the pitch would be something like this:

Jonathon Ramsey of Autoblog said it best:

We haven’t watched a car ad with this much European panache in quite some time — and let us be clear, we’re using the phrase “European panache” in its marketing sense, which is code for “women in lingerie.”

Not that there’s anything wrong with that.





1 comment

  1. McGehee »

    6 January 2015 · 6:09 am

    Now that is a car. The kind of car that turns women’s heads, and makes them think…

    “Midlife crisis.”

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