Dryness and the profit therein

An item from last fall:

BC Clark Jewelers, founded (as every Oklahoman already knows) in 1892, instituted a program in 1998 called Pray for Rain:

When you buy your engagement ring from BC Clark Jewelers and it rains (or snows) an inch or more on your wedding day, BC Clark will refund you the price of your engagement ring up to $5,000. Just ask one of our 140+ Pray for Rain winning couples!”

So in sixteen years they averaged about nine winners a year. Then the Rainiest Month in History befell them:

According to Mitchell Clark, Executive Vice President for BC Clark, they had another Pray For Rain winner on Tuesday, May 19, and five more winners on Saturday, May 23.

That makes 14 winners in the last four weeks, and 17 in total for the year, Clark said.

And the year isn’t even half over.





3 comments

  1. Tatyana »

    27 May 2015 · 7:06 pm

    Somebody from Marketing is getting the sack…

  2. CGHill »

    27 May 2015 · 8:53 pm

    It’s a family business. They’ll survive.

  3. Dan Tobias »

    28 May 2015 · 10:38 pm

    It’s like rain on your wedding day…

    https://www.youtube.com/watch?v=Jne9t8sHpUc

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