Apparently it takes two

Twenty sixteen is so doggone special Pantone’s Color of the Year is actually two colors:

Says the company:

Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz, as the PANTONE® Color of the Year selection for 2016; a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.

As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that psychologically fulfill the yearning for reassurance and security are becoming more prominent. Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.

Far be it from me to complain about reassurance and security. But these seem awfully, um, gender-specific, in a nursery-oriented sort of way, don’t they?

“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” said [Pantone executive director Leatrice] Eiseman. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

Um, okay, if you say so. Let me know if someone comes out with an ensemble that makes the most of this combo.

But hey, color is not always a function of fabric. From sundown yesterday:

And you know, it really was.





11 comments

  1. McGehee »

    5 December 2015 · 8:42 am

    It’s very simple, Charles: guys who buy their clothes from Cabelas or Duluth Trading or Carhartts or… are extremely unlikely to care about nuances of color shade. Hence Pantone’s focus, to the extent a Y chromosome is involved, is going to be on the likes of Pajama Boy and points X-ward.

  2. CGHill »

    5 December 2015 · 8:54 am

    There’s not that much X-ward of Pajama Boy, who is reasonably suspected of being a product of parthenogenesis.

  3. CGHill »

    5 December 2015 · 2:19 pm

    And, quelle surprise, this combo has been put to use on the runway already:

    http://www.instyle.com/fashion/meet-pantone-s-colors-year-2016-rose-quartz-and-serenity?iid=sr-link5#1103626

  4. fillyjonk »

    5 December 2015 · 4:41 pm

    ‘Cos yeah, soft pink and blue are going to fix ALLLLL the anxiety we have about the state of the world. Yah sure.

    (That said, I kind of like rose quartz as a color, though I admit to liking it less now that I’m being “told” to wear it)

    (I was thinking of alternate schemes while driving home today: What about Trump-Hair Brass and Hilary Pantsuit Blue?)

  5. CGHill »

    5 December 2015 · 6:18 pm

    Were this the old BBS days, I’d probably have invented a persona named Rose Quartz, just because. (Which isn’t too outré, really, considering I was Rosetta Stone at one local board.)

  6. McGehee »

    5 December 2015 · 6:36 pm

    Whereas now, you might encounter a copyright troll.

  7. canadienne »

    5 December 2015 · 6:44 pm

    Quite a change from last year’s “Marsala,” often compared to dried blood (depending on your monitor calibration, I guess. I suspect the gurus at Pantone have very well calibrated monitors).

  8. CGHill »

    5 December 2015 · 7:24 pm

    Pantone, in fact, sells a calibration tool (ColorMunki, last I looked $189) to bring one’s own monitor into compliance with their colors.

  9. canadienne »

    6 December 2015 · 1:40 pm

    We invested in the X Rite i1, but whatever you use, monitor calibration is a wonderful thing when printing is involved.

  10. canadienne »

    6 December 2015 · 1:42 pm

    Also that pink/blue sky combination is very pretty over snow, here in the frozen north.

  11. Roger Green »

    7 December 2015 · 3:57 am

    Thanks for the Marvin/Kim reference. http://www.songfacts.com/detail.php?id=14513

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