Fashion that conceals

I will never quite understand why InStyle handles its subscriptions this way. From the renewal form:

Please send me another year of InStyle (13 issues) at the insider’s per issue rate of ONLY $2.29 plus $0.30 postage and handling. That’s a savings of 48% off the $4.99 newsstand price.

I mean, why is it necessary to break out postage and handling separately? The only other Time Inc. magazine I buy — Entertainment Weekly — doesn’t do that. And 30 cents can’t possibly be a realistic figure: even the smallest issues of InStyle run close to 200 pages, and the Big Fashion Issues (March and September) are well over 500 pages.

Or maybe it’s the thought that nobody will bother to calculate the total ($33.67) to put on the check: instead, they’ll do it online, where they can get your credit-card number and then just automagically renew you every year whether you like it or not.

(Yes, I wrote them a check. Because.)





Comments are closed.