Not your father’s retail

Received in email, a letter from a mediocre CEO.

No, wait. Received in email, a letter from Mediocre CEO Matt Rutledge, on behalf of Mediocre Laboratories, which operates Meh.com. Money quote:

THE RULES: Sell one thing a day. Repeat.

Not terribly complex. But the Meh project is the heart of what we are building at Mediocre. As wholesalers by trade, we shun the traditional retailer role. Success for us here is to grow an intelligent, informed community that eschews superfluous services in favor of making shit cheaper. You could call it “anti-retail”: an experiment in selling without marketing hype or bias. But maybe the term “anti-retail” is itself marketing hype.

Which may even be true, given how many people today have antiheroes for their heroes.





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