The bloom is off

Ad for KVOS-TV featuring Jack Benny

This turned up at the International Jack Benny Fan Club, and yeah, that’s a great picture of Jack, but what puzzled me was the plug for KVOS-TV in “Canada’s Third Market.” Clearly not a Canadian call. I of course had to hunt this station down, and found it in Bellingham, Washington:

In 1955, [owner Rogan] Jones, realizing that most of his audience was across the border, incorporated KVOS in Canada, establishing a subsidiary company in Vancouver. The subsidiary, KVOS-TV Limited, brought in revenue for the station by allowing many Vancouver-area businesses to buy advertising time on the station, which is still the case today. KVOS-TV continued to broadcast from Bellingham, with much of its audience based in southwestern British Columbia.

Eventually, KVOS-TV gave up its CBS affiliation; it now carries MeTV. (Reruns of The Jack Benny Program air weekends on rival Antenna TV.)





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