Sound bite, rebitten

It’s 44 years old, more or less, but the memory of this one segue has stuck with me all the while.

Tech Hi-Fi, an electronics retailer that bought tons of radio advertising in those days, had this one spot, which I heard on then-tiny WAAF, stuck at the far end of the dial in Worcester, Massachusetts. I can’t for the life of me remember the words, but they were set to a shortened version (no more than one minute) of “When I Was a Lad” from HMS Pinafore.

They cut off the song with the last line from the chorus, and one of the greatest songs of 1878 was followed by one of the greatest songs of 1972:

To this day, if I hear “When I Was a Lad,” I’ll expect it to be followed by “I’ll Be Around.” And if more people remember Gilbert and Sullivan than Thom Bell, well, life is like that sometimes.

I am also indebted to WAAF for playing the original Move version of “Do Ya,” which charted at a meager #93 in those curious days of 1972. Jeff Lynne, who wrote it, recut it with Electric Light Orchestra in 1976, but as the man1 says, the original’s still the greatest.

1 By which I mean this man.





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