Words of buzz

These guys started following me on Twitter yesterday. What is it that they do, exactly?

Revolutionizing marketing at the online point of sale by helping marketers deliver unparalleled brand engagement across reseller channels.

They do have, for the moment, backers:

Synqy Corp., a Pleasant Hill, California-based brand engagement platform, secured $4.5m in seed funding.

The backers were not disclosed.

The company intends to use the funds to develop and launch its platform and expand partnerships in the consumer product goods and electronic sectors.

And there’s this:

Led by Michael Weissman, CEO, Synqy provides a SaaS based brand engagement platform that enables marketers to action a network of intelligent touch points across their reseller channels. The company is working with leading brand marketers and resellers including Nestle, Unilever, Kenwood and SiriusXM.

“SaaS” = “software as a service,” by which is presumably meant that they have a recurring subscription fee for a cloud-based application rather than a single-payment license for some sort of installable disc.

Maybe I’ll follow them long enough to get an explanation of “intelligent touch points.”





1 comment

  1. fillyjonk »

    8 October 2016 · 7:59 am

    1. SaaS is the bane of fixed- or shrinking-budget existences – we almost lost access to the only stats program we have available because of the recurring site-license fee, which is the older SaaS model. (And there’s another piece of administrative software needed for some tasks related to accreditation – everyone I know who has to use it hates it, but we need it, and they’ve apparently realized they can boost the price and soak their users, so my campus is looking for alternatives)

    2. I could totally make a joke about “intelligent touch points” but I’m too much of a lady to.

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