Speaking truth to V-Power

I had a hard time at the gas station this week, probably because I went after work and was wearier than usual, with occasional bursts of irritation at the premium-to-regular gap, which is now back to 60 cents a gallon. I survived, somehow. I don’t know, however, what I’d have done if I had had to face this:

I drive to the other station and get out, and remember one of the other reasons I don’t go there often. It has a TV screen that plays celebrity news and sports. Nothing makes you feel stupider than watching TV on a gas pump. You can’t help it. Even if you don’t watch, you hear it. You’re standing alone in the cold and a TV is yelling at you.

The graphic on the screen says “Thanks for making us the #1 gas station entertainment network.”

There are others?

There are ratings?

I know, I know: captive audience. It’s perfect. But if they’ll do that to you, they’ll do this:

They’re someone who jumps in your path and starts talking about air freshener. That’s why GSTV believes it has a niche: you can’t leave their programing. You can’t stop it. You can’t hit X or Skip Ad in 4 seconds, because you are a captive audience.

These people would put screens in an MRI machine and sell ads.

Imagine, if you will: something that could make an MRI worse.





2 comments

  1. McG »

    2 December 2016 · 3:26 pm

    I have actually encountered gas-pump TV-type ads that can be turned off — at a Kroger gas station that’s no longer on my way to anywhere. The mute option may be long gone there by now.

  2. fillyjonk »

    2 December 2016 · 4:56 pm

    Oh good lord how I hate the gas station tvs. I won’t buy gas at the one local place (the Murphy) that has them, even if their gas is a penny or two cheaper than the Love’s (which also has the virtue of being on my way to and from work).

    If I ever go “Ray Bradbury’s The Murderer” on some kind of dreadful modern gadget, those gas station tvs are going to be near the top of my list, along with the infernal endcap tvs that the local wal-mart uses (G-dammit, I’m ALREADY IN YOUR STUPID STORE. YOU DO NOT NEED TO ADVERTISE **MORE** TO ME).

    Ahem. Yes, this is something I feel strongly about.

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