Looking for a mailing list you can trust

Unlike, for example, the one that somehow found Joe Sherlock’s name (12/20):

Inexplicably, I received a direct mail piece over the weekend, suggesting that I buy a new Chrysler Pacifica Minivan. The nicely-done four-color glossy piece offered me a “$1,000 bonus cash allowance.” I’m scratching my head because:

  • I’ve never owned a minivan.
  • I’ve never owned a Chrysler product of any kind. (My Chevy-engined 1939 Plymouth doesn’t count.)
  • I’m old and have no kids to haul around. I don’t see many septuagenarians driving minivans.
  • My income level is probably far above that of the typical minivan owner.
  • There are few minivans in our neighborhood.

What sort of creature is this “Pacifica,” anyway?

The 2017 Chrysler Pacifica is the Canadian-built successor to the Town & Country. It has more of a nose/hood than its predecessor and is not as tall. While you can get a stripper for under $30K, a loaded-up 2017 Chrysler Pacifica stickers at a whopping $52,270.

Fiat Chrysler does a lot of dumb things. Purchasing whatever mailing list they used for this direct-mail campaign is just another one.

At least they didn’t try to sell him a Chrysler 200.





2 comments

  1. McG »

    3 January 2017 · 8:55 am

    Mrs. McG and I have “owned” a minivan — a Town & Country — chosen by her late mother but titled and registered in our names. It’s the second ChryslerCorp vehicle we’ve had to our names and the first was a gift from her years ago.

    How we haven’t gotten one of those mailers, I can only explain the same way you and Mr. Sherlock would.

  2. Francis W. Porretto »

    3 January 2017 · 9:12 am

    Along the lines of dumb Chrysler solicitations: When we bought our 2010 Town & Country, we bought a bumper-to-bumper, lifetime-of-the-vehicle warranty. It covers everything but brake pads, gaskets, and hoses. So of course, every year since that purchase, Chrysler has importuned us to trade it in.

    (What’s wrong with this picture?)

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