On Saturday, Meh.com sold this Bluetooth speaker for $18 — unless you bought it in pink, in which case it was only $15. Explanation:
People don’t want pink electronics. It’s not just that pink’s too bold: red is typically the best-selling gadget color after black, white, and maybe silver, and we never have too much trouble with yellow, either. No, the problem with pink is that it can’t be a “serious” color because it’s for little girls. Everybody knows that, right?
It’s funny, then, to read this excerpt from a June 1918 article in Earnshaw’s Infants Department, a trade magazine for baby product retailers:
“The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”
According to Smithsonian Magazine, Filene’s and Marshall Field’s recommended the same to their customers. Other experts at the time said pink was suitable for any brunette child, or any baby with brown eyes. It isn’t until the late 1940s that apparel catalogs start consistently showing pink clothes for girls and blue for boys — influenced, perhaps, by the navy blue of Navy blues worn in World War II.
Think about it a minute. What about pink is inherently feminine, anyway? Rosy cheeks and pink baby fingers and toes don’t discriminate by gender. Yeah, there are pink flowers, but there are also lots of orange and yellow and red and white flowers, too.
And maybe this little lecture worked: four colors were offered, but pink garnered nearly half the sales.