Back in October 2015 when they announced single-game and single-team League Pass streaming options, the NBA also floated the idea on social media to let fans buy just parts of games. Now, it sounds like NBA commissioner Adam Silver is working towards making that a reality. On a sports business innovation panel at the Consumer Electronics Show in Las Vegas, Silver said he thinks they’ll get to a point where there will be an option for fans to buy only the final five minutes of games.
Silver’s suggestion might help reinforce the idea that the last five minutes of an average NBA game — which can last quite a bit longer than five minutes with time-outs, intentional fouls and TV commercial breaks — are the only five minutes of the game that matter. The league already has a problem drawing casual eyeballs during the pre-playoff season since so many of its teams make post-season play.
Sixteen of thirty, in fact.
Wait until people figure out that they can’t DVR these fractions of games: not only do you not know how long the last five minutes will run, you don’t know how long the first forty-three ran. And then there’s the dread spectre of overtime.
Back to the drawing board, Mr Silver, sir.