I have to admire the way this unfolded:
The single most brilliant thing I've ever read. pic.twitter.com/cMg7Ft77NW
— Dom Harrison (@MrDomHarrison) January 9, 2017
David Trott wrote about this in Creative Mischief.
Then there was the middle-management type I worked with who was visibly disturbed that maintenance had hung a ceiling fan directly over his desk: he just knew it was going to fall and decapitate him.
How would you exploit this fear?