Cheap wheels at a price

The government would really like you to buy an electric car, and there are incentives in place. The result is something like this:

Fiat’s 500e can currently be had for roughly the same price as a decent pair of sneakers, continuing the trend of bargain basement pricing on small electric cars. At $69 per month for 36 months with no money down, it’s also a better deal than the shoes — which typically only manage a few hundred miles before becoming a tattered mess. With some evening reprieves to recharge, the Fiat can manage that in a week with only the slightest hint of tread-wear. However, this incredibly low leasing rate for the $33,000 EV isn’t even the best deal of the last few months.

On Black Friday Orange Coast Fiat in Costa Mesa, California, had the little electric listed at $49 per month with no money down — 20 dollars below the current unbelievable price.

Who could possibly object? FCA chair Sergio Marchionne, for one:

Why is the 500e going for so cheap? One big reason is that Fiat Chrysler never really intended to sell any. “I hope you don’t buy it because every time I sell one it costs me $14,000,” FCA CEO Sergio Marchionne said at the Brookings Institution of the 500e in 2014. “I’m honest enough to tell you that.”

The EV was developed by Fiat Chrysler specifically as a compliance car to satisfy emissions regulations in California and other states mandating the sale of zero-emission vehicles. The company never had any intent to make this vehicle a sales leader or profitable, it only exists to keep its other, less environmentally friendly, vehicles in those markets.

Still, if you’re in the right place and can deal with a maximum of about 87 miles range, this may be the around-town buggy for you.





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