Shutting the Fox up

WFXT in Boston, which was but is no longer owned by Fox Broadcasting, has been downplaying its network affiliation, apparently as a matter of branding:

FOX 25 Boston is dropping the FOX affiliation from its newscast names.

The station is switching to “Boston 25 News” starting April 24.

“The perception of what our TV news station does is not what we do. They perceive us to be part of the Fox News family,” said general manager of the Cox-owned station Tom Raponi.

The Fox 25 branding will remain for non-news shows, which presumably don’t embarrass leftish Bostonians the way Fox News apparently does.

(Via Patrick Phillips.)

Addendum: Then there’s this:







5 comments »

  1. fillyjonk »

    18 April 2017 · 7:03 am

    Until badgers demand equal time….

  2. McG »

    18 April 2017 · 9:20 am

    The badgers already have MSNBC.

  3. The Other McCain »

    18 April 2017 · 8:06 pm

    In The Mailbox: 04.18.17

    Dustbury: Shutting The Fox Up

  4. ETat »

    19 April 2017 · 5:58 am

    And obvious solution: they should call it Cox News

  5. CGHill »

    20 April 2017 · 10:56 am

    It hasn’t occurred to Cox before, and they own a few big stations.

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