April, followed by Merch

One offering by PledgeMusic on behalf of Rebecca BlackThe story hit Twitter Wednesday evening, and it didn’t exactly hit square: not everyone quite understood the ramifications of the announcement, and by the time I did, I’d already committed myself to the expenditure. Shortly thereafter came an explanation:

PledgeMusic considers itself a direct-to-fan platform as opposed to a crowdfunding website. Features of PledgeMusic that distinguish it from other crowdfunding systems include that it:

  • is solely focused on raising funds for musicians
  • does not retain any ownership or rights to any music created through the platform
  • encourages artists to include contributions to charity as part of their fundraising project
  • absorbs all transaction processing costs involved in pledging on a project
  • encourages artists to offer a wide range of incentives and exclusive content to pledgers
  • does not process any funding transactions until the funding target is reached
  • is international, accepting artists, projects and pledgers from all over the world
  • allows pledger refunds

My eye immediately went to the picture on the starboard side there. Up to this point, everything released by Rebecca Black has been download-only: the idea of getting actual hard copy, even for a six-track EP, was something I couldn’t pass up, and it’s not like I’ve never spent this kind of money on a recording.

And this service isn’t limited to Small Names, either: they’re already selling Willie Nelson’s God’s Problem Child and taking orders for Chuck Berry’s swan song, Chuck. I have no idea as to RB’s actual wealth, though her info page on Bing says she has a net worth of $1.5 million, which seems at least reasonable.

Besides, she was busy Wednesday night, on the pink (!) carpet at the premiere of Katy Perry: Part of Me.





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