Trees saved, anyway

All that’s left of the Cincinnati Post and its across-the-river sister Kentucky Post is this: kypost.com, billed as “life in the 859.”

The Posts were put out to the online pasture after the Joint Operating Agreement under which the Post and the rival Enquirer expired at the end of 2007. It wasn’t a surprise — Enquirer owner Gannett had advised that the JOA would not be renewed way back in 2004 — but fans of actual paper held out hope that Scripps could keep the Post going. (And Scripps is the weak sister in three other JOAs: in Birmingham, Albuquerque and Denver.)

Consultant Peter Krasilovsky assesses the prospects:

For kypost.com, it is a good idea to take advantage of existing brands and resources, possibly retaining cars.com. In particular, it can feed off of a promotional tie with WCPO-TV, which is Scripps’ metro station. But its prospects, long term, probably don’t approach what a “real” newspaper brings to the table. While online versions of newspapers claim margins in 50 percent range, far higher than 18-21 percent margins of many newspapers, most of the costs of online personnel and sales aren’t included in the tally (technology usually is).

I took a look at the offerings, and while the overall package is reasonably attractive, I wonder why there’s no RSS feed.





1 comment

  1. Michael Bates »

    3 January 2008 · 8:19 pm

    I’ve sometimes wondered, if the Tulsa Tribune had insisted on the full term of their JOA, through 1996, if they might have been able to make a transition to a primarily online news outlet. I’ll be interested to see what becomes of kypost.com.

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