Can you spare a dime?

The City Sentinel weekly broadsheet is adopting a time-honored method of hyping sales: they’re cutting the price. Each issue at newsstands is now ten cents instead of fifty; the back page of this week’s edition has a half-page ad offering a yearly subscription for $5. (Their Web site still reflects the old $25 rate.) I won’t speculate as to how much it costs to produce a single issue, but it’s got to be more than a dime; it costs more than that to mail it out to subscribers. But getting a few more eyeballs for the advertisers in the future might well be worth a little bit more red ink in the present.





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