Citadel please note

And that goes for you too, Clear Channel. Learn from this:

When digital radio station Oneword closed last month, it seemed that things couldn’t get any worse for the broadcaster. But indeed they could. Gallingly, the temporary replacement on the old Oneword channel — a 1992 recording of birdsong, played on a loop — is causing more of a stir than its predecessor ever managed, with tens of thousands of listeners flocking to it.

It’s got to be better than Bob & Tom & Lex & Terry & any of those other morning-program jerkwads.

(Via Fark.)





5 comments

  1. fillyjonk »

    8 February 2008 · 10:26 am

    I’d actually WELCOME birdsong as a radio choice.

  2. Old Grouch »

    8 February 2008 · 12:07 pm

    Back in the early days of FM, one of my local stations had a 15-minute recording of birdsong/neighborhood sounds (microphone hung out the 10th floor window) that they would play at a low level during transmitter warm-up prior to sign-on (which in those days was 10am on Sundays, 7am on weekdays).

    35 years later, when I was PD-ing for a different station (one that still signed off between 1am and 6am), I instituted the same thing. The listeners loved it: Folks would set their clock radios for 5:45, just to get a less-jolting wake-up.

  3. Francis W. Porretto »

    8 February 2008 · 4:38 pm

    Flocking to it? Really, now!

  4. Old Grouch »

    8 February 2008 · 7:07 pm

    Ain’t it Tweet

    A programmer friend once remarked, “If we broadcast a 1000-cycle tone for ten seconds every day at 10:02am, it would attract listeners, who would then complain if we stopped doing it.”

  5. Guy S »

    9 February 2008 · 3:21 pm

    15 minutes of birdsong sounds good. Bets the heck outta that one station (memory has long since dumped which one and where it was) which did nothing but covers of “Louie-Louie” 24/7.

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