Always make it look official

I got yet another flyer from a mortgage company looking to drum up some refinance business, and they had this humongous data box on the side that contains “Property Value Est.” and “Housing Zone.” The “Value Est.” is $91,683, which is $2800 more than the County Assessor came up with last year and about five grand short of this week’s Zillow Zestimate. Conclusion: plausible. The “Housing Zone” is a four-digit number, which by some strange coincidence is duplicated in the address label: it’s the +4 part of the nine-digit ZIP code. Conclusion: trying too hard.





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