Nothing died to make these shoes

Desire + Triton by MelissaUnless somebody fell into the machine where they melt down the old shoes into new material, or something like that. This is “Desire + Triton” by Melissa, and it’s made from some plastic material called Melflex, which is not your grandmother’s PVC by any means:

Melissa Shoes are made from MELFLEX plastic, a patented, hypo-allergenic, recyclable, and extremely flexible PVC. The shoes are totally cruelty free and devoid of animal products. The Brazilian-based company is totally rad in its recycling of 99.9% of factory water and waste, and they also go the distance by recycling overstock styles into next season’s collection. Even better? Melissa Shoes employees are paid above average wages and benefits.

I suppose I could argue that 99.9 percent might be technically only partially rad, but I suspect it’s far better than the industry average. And since the shoe is “extremely flexible,” it’s also presumably free of cruelty to your feet — unlike, for instance, this atrocity. The price of $58 is also at least reasonably uncruel.

(Via Popgadget.)





2 comments

  1. Lynn »

    6 March 2008 · 12:57 pm

    So I’m cruel, but nothing matches real leather.

    By the way, isn’t “totally rad” an 80s expression?

  2. Tatyana »

    7 March 2008 · 6:35 am

    I have only one question: who’ll pay above-the-average wages to company’s workers if customers like me and Lynn ignore the siren call of “improved” PVC?

    Maybe Melissa should study basic economics first, before going into shoe business.

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