Alfa Romeo’s tune

The handful of Alfisti who have been waiting with bated breath for the return of the Cross and Serpent to these shores are apparently going to be rewarded beyond their wildest dreams: not only is Alfa Romeo going to sell cars in the States again, but they might actually build them here.

A number of possibilities present themselves: acquisition of an existing plant that’s been closed; expansion of one of Case/New Holland’s tractor plants — CNH, like Alfa, is a part of the humongous Fiat empire — for automotive use; even a facility in Mexico has been considered.

Whatever the decision, you can credit it to, or blame it on, the weakness of the US dollar. Alfa isn’t going to make any money over here by shipping us Eurocars at anything like the current exchange rate.





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