Building a female audience

Advice from Neil Kramer:

Every day, I receive an email from a different male blogger, always with the same complaint, “No women ever read my blog. How do you get so many hot chicks to read Citizen of the Month?

Men, take note. This is the most important post that you will ever read. My female readership is no accident. It took years of experimentation and market research. Most men make one major mistake when wooing a woman online: they act as if they are wooing themselves.

Actually, a reader emailed me once to suggest that I woo myself, though not exactly in those words.

I don’t think my female readership is accidental either, though I’m darned if I know what the trick is. (Surely it can’t be the occasional shoeblogging; there are plenty of people who do it better and/or more often.) My current best guess is that I appear to be able to distinguish between real life and beer commercials.





4 comments

  1. sya »

    4 April 2008 · 7:24 pm

    Well, as long as it’s not politics all the time (or non-stop ranting, I suppose) I’ll keep coming back.

    I’m not quite sure about the demographics of my own readers. Hopefully it’s a fairly even mix.

  2. Tatyana »

    5 April 2008 · 7:54 am

    maybe it’s because you don’t write special “female-market-targeted” posts.
    women can smell condescension from half a world away.

    “hot chicks” use it to their advantage.

  3. Carol »

    6 April 2008 · 5:58 pm

    I don’t care about the shoes (or the sports); I like the writing voice. (Wait, do not-so-hot chicks count?)

  4. Tioedong »

    6 April 2008 · 6:22 pm

    Does he want hot chicks or women to read his blog?

    Of course, if he posts about great deli sandwiches that don’t make one gain weight, I’ll read his blog…

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