Ever-mindful of the exit strategy

“Till death us do part” has been going out of style for so long, they’ve had to adjust the anniversary gifts:

I can’t help thinking it’s strange and not a little sad that contemporary anniversary gift suggestions are so different from the traditional ones. Back in the 1930s when the National Retail Jeweler Association published the traditional list they recommended tin or aluminum for a 10th anniversary present while pricey diamonds were reserved for the 30th anniversary, a point when a couple could presumably afford such largess and had, by remaining together, pretty much earned it. Under the modern anniversary gift list, the 10th anniversary is about diamonds, which pretty much reflects the sad number of marriages that don’t last a full decade.

To me, this is like having Pet Rocks for birthstones.

And I find no comfort in the idea that if half of all marriages end in divorce, this means that the other half end in death. (Choose wisely.)





5 comments

  1. McGehee »

    7 July 2008 · 9:57 pm

    If the 10th Anniversary is now diamonds, what is the 30th now?

    Planets?

  2. CGHill »

    7 July 2008 · 10:11 pm

    Robot assistants.

  3. Dan B »

    8 July 2008 · 9:14 am

    Why is 20th Platinum, 25th Silver, and 50th Gold? Platinum is much more expensive than silver and a good bit more than gold. Even the idiots at the RIAA know that.

  4. CGHill »

    8 July 2008 · 9:58 am

    I suspect vendors of platinum weaseled their way onto the list and didn’t want to wait for 75 or 100 years.

  5. Venomous Kate »

    14 July 2008 · 5:34 pm

    If the 10th Anniversary is now diamonds, what is the 30th now?

    Strippers.

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