On the Sarah’s Shoes beat
Last month I, with help from Fausta, misidentified those infamous peep-toe pumps of Governor Palin’s as Apepazza’s Musa. Not so: they’re actually the Double Dare pump by Naughty Monkey, which is presently sold out in that color at Endless.com.
The Monkey in charge was pleasantly surprised:
Jay Randhawa, a brand director at House of Brands Inc. in San Diego, says he was surprised to learn that Gov. Palin was introduced as Mr. McCain’s vice-presidential choice wearing a red pair of peep-toe pumps with 3½-inch heels. The shoes, marketed by his company’s Naughty Monkey line, generally are geared to women in their early to mid-20s who go clubbing, he says.
“The age bracket we target is a little younger. It’s a very edgy, very hip, very street brand,” adds Mr. Randhawa.
Note to future lexicographers: “Street” is now an adjective.
Needless to say, they’re moving to fill a perceived need among the less edgy, the less hip, the less street:
Mr. Randhawa says he realized that Gov. Palin’s footwear choice offered the chance to pitch the Naughty Monkey line to a new demographic. The company quickly sent out emails to its retailers with a photo of the Alaska governor wearing the shoes and the slogan “I vote for Naughty Monkey!”
Marketing. Is there anything it can’t do?
McGehee »
15 September 2008 · 12:47 pm
I’m not sure wearing a campaign button with the word “monkey” on it is permissible in 2008.
In fairness, I’m pretty sure the words “harpy” and (rhymes with snitch) are also proscribed.
Brian J. »
15 September 2008 · 1:16 pm
Correction: It wasn’t an adjective.
They build the language very streetly, not academically.
Woo! I called dibs on the adverb.
Kick the Anthill » Sarah Style; BONUS Blogger Makeovers! »
16 September 2008 · 4:20 pm
[...] love her taste in shoes. Perfect for kicking liberal anthills [...]