Zack and Miri did something or other

According to the title of the Kevin Smith film, they made a porno.

Weirdly, while the Oklahoman did carry a wire-service review (2½ stars out of 4) which left the title intact, the paper’s ad for the film clips the title to just Zack and Miri. It doesn’t look Photoshopped, so I’m guessing that the Weinstein Company, the US distributor, offered the alternate ad to squeamish papers.

Have any of you in other markets encountered the expurgated advertisement? (I haven’t seen the Tulsa World, but at least they had someone from the paper actually do the review rather than rely on the AP.)


  1. Dwayne "the canoe guy" »

    1 November 2008 · 10:35 pm

    TV ads show the full title of the film but the announcer only reads “Zach & Miri”

  2. Scott Hornburg »

    2 November 2008 · 5:38 am

    “Zack and Miri” in the ad for the film in the Northwest Florida Daily News which serves Ft. Walton Beach, Destin, Niceville, FL. I saw it and could not believe they would advertise the film in this manner to deceive.

  3. bluedogok »

    2 November 2008 · 9:31 am

    The Austin American-Statesman has it advertised as “Zach & Miri” and it is not exactly known as a “conservative” paper. My wife read an article 2-3 weeks ago about how the name was changed by the studio because of the blocking of the word “porno” in the title by so many web filters. It created an difficult situation for web marketing.

  4. ms7168 »

    2 November 2008 · 9:28 am

    There is this too . . the movie originally received an NC-17 rating which was changed to an R on appeal.

    A few theater chains across the country are refusing to show the movie.

  5. fillyjonk »

    2 November 2008 · 1:48 pm

    I’ve seen television ads that merely said (and displayed) the title “Zach and Miri.” But on other networks, the whole title is given. I don’t remember which networks for certain but I have the impression that it was USA that had the abridged title, and one of the Turner networks that gave the full version…

    Interesting thought that studios may have to consider “censoring” title to get around overzealous Web filters. I had not thought of that.

  6. CGHill »

    2 November 2008 · 2:30 pm

    I remember some flap over The Best Little Whorehouse in Texas, though obviously they didn’t have to deal with Web filters back then.

    (Hmm. Wonder if this thread will be blocked?)

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