Saturn to be abandoned
Our intrepid explorers will be cleaning up what remains of the remote outpost, and then will relocate to — oh, wait, wrong story.
General Motors is likely to ditch the Saturn brand, says Bob Lutz:
The Maximum One told Automotive News that he wished Saturn would survive the current economic calamity, “But frankly, the reality is that that is probably not going to be the outcome.” When the Vice Chairman drops that kind of news, it doesn’t bode well for the struggling brand, which posted a 21% decline for 2008. Lutz went on to say that Saturn had the best, most fresh product lineup in the GM portfolio and that the company doesn’t have the time or money to spend trying to figure out what went wrong.
When your ostensibly-freshest product lineup contains only one vehicle unique to the division, you shouldn’t have to figure out what went wrong: too many cookie cutters, not enough dough.
McGehee »
16 February 2009 · 11:01 pm
“A new kind of car company” became “another redheaded stepchild motor division that never made enough sales to justify the hype and expense of the rollout, in a corporation that already had 214 divisions to start with.”
Kay Dennison »
17 February 2009 · 12:26 am
Everyone I know who has/had a Saturn loved it. I almost bought one instead of Miss Ruby.