Washer fluid with bubbles
It’s called “Mountain Dew Voltage,” it was apparently chosen by Dew devotees nationwide, and mostly, it’s blue:
My brain and heart are at odds on this one. My brain wonders how PepsiCo could forget the massive risk involved with blue soft drinks, as evidenced with their earlier “Pepsi Blue” nightmare. (Which I covered in that oft-plagiarized opus, Dead Sodas.) Still, my heart loves the idea of drinking carbonated Romulan Ale too much to care.
When it comes to blue drinks, everyone wants to like them. Hell, just typing the term “blue drink” had made me 15% happier overall. We want to like blue drinks — and maybe we genuinely do — but when you get all objective and philosophical about it, there just aren’t going to be a lot of opportunities to down a bottle of blue soda without feeling stupid. It’s a little too precious. If McDonald’s started shaping their McNuggets like ninja stars, I’d be the first person in line for a golden arches tattoo, but I’d probably never eat Chicken McNuggets again.
On the other hand, reconfiguring the McRib to look like gold-pressed latinum — no, never mind, forget I said it, obviously I’ve been hitting the Windex pretty hard.
fillyjonk »
23 February 2009 · 7:37 pm
Back in the late 80s, a friend of mine in high school (she was a boarder, I was a day student) used to claim that she could keep the milk she bought from being snitched out of the communal fridge in the dorm by putting blue food coloring in it.
“No one likes blue food,” was her pronouncement.
I guess some 20 years later, she’s been proven wrong. (Though I still can’t eat or drink anything of that brilliant a shade without being a bit discomfited by the thought of what chemicals it took to dye it that color)
GradualDazzle »
23 February 2009 · 8:08 pm
I personally would go for some Klingon Gagh and Rokeg Blood Pie right about now… with a side of prune juice (a warrior’s drink, no?).
Tatyana »
23 February 2009 · 10:08 pm
Could it be the dislike to blue liquids stems from the times of ink use? Imagine yourself drinking a glass of diluted blue ink…
CGHill »
24 February 2009 · 7:00 am
Hmmm. I filled enough fountain pens in my day (and inserted cartridges into others) to sear that particular color into the back of my brain.
McGehee »
24 February 2009 · 9:19 am
The first blue liquid I ever tasted was the flavor syrup for a snow cone. It tasted like Bazooka® bubble gum.
Which seemed odd, since all those brands of bubble gum are pink, not blue.