Saturn alia

Lost in the uproar over the Rickrolling of General Motors was this announcement regarding the supposedly-doomed Saturn marque:

“In the next three weeks, we will announce a long-term partnership that will provide Saturn with world-class cars,” said Todd Ingersoll, who owns Saturn of Danbury [CT] and Saturn of Watertown [also CT].

“This will ensure the brand not only survives but flourishes.”

Ingersoll has been leading a task force organized by Saturn’s Franchise Operations Team. It has been looking at ways to spin off the brand from General Motors.

The task force was established in December after GM officials said they would focus on the four core brands of Chevrolet, Cadillac, GMC and Buick.

Still unannounced, of course, is the name of this proposed partner. I’m guessing, mostly by the process of elimination — who else is there? — that Saturn is trying to hook up with PSA Peugeot Citroën, the second-largest automaker in Europe, which has had no presence Stateside for many years, unless you count Lt. Columbo’s Peugeot 403.

In the meantime:

Ingersoll said Saturn will transition during the next two years from vehicles in the company’s current lineup produced by GM to vehicles that will be produced by the new long-term partner, which he declined to name.

He also declined to comment on whether the long-term partner would purchase the Saturn brand, provide vehicles for an independent Saturn, or whether the future organization would be some hybrid of both options.

Either way, it’s too late to save Saturn of Northwest Arkansas, which closed two weeks ago.





4 comments

  1. Jeff Shaw »

    2 April 2009 · 1:23 pm

    If they survive, I’m seriously considering a Saturn for my next auto purchase. I drove a rental a year or so ago, and I really liked it. I think it was an Aura. Nice. But then again everything is nice next to my 1996 Corsica (BTW the most dependable car I’ve ever owned).

  2. CGHill »

    2 April 2009 · 1:40 pm

    If the Aura is killed off, and I figure it will be eventually, the latest version of GM’s Epsilon platform will likely show up as a Buick. (Assuming Buick isn’t euthanized itself.)

  3. Ed Flinn »

    2 April 2009 · 2:28 pm

    Oh swell! I foresee years of blogs fighting about how to pronounce “Peugeot.” I favor the ‘Per-Joe” camp, but I’m from CT, so there you go.

  4. smitty1e »

    2 April 2009 · 7:12 pm

    “rickrolling”
    Thank you for that.

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