Comments on: The meter is running http://www.dustbury.com/archives/8414 I couldn't possibly fail to disagree with you less. Mon, 13 Feb 2012 03:23:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: McGehee http://www.dustbury.com/archives/8414/comment-page-1#comment-19585 McGehee Sun, 07 Jun 2009 21:28:37 +0000 http://www.dustbury.com/?p=8414#comment-19585 When it comes to pay-TV though, the content is not just bandwidth, it's somebody's intellectual property. Right now the providers have to pay a blanket rate for <i>access</i> and that's why they charge for <i>access.</i> What they charge, though, is determined by statistical sampling. Metering actual content takes the guesswork out of the equation. Seems to me the strongest argument against it would therefore be the content sources whose intellectual property only makes money because of Mr. Nielsen's margin-of-error. When it comes to pay-TV though, the content is not just bandwidth, it’s somebody’s intellectual property. Right now the providers have to pay a blanket rate for access and that’s why they charge for access. What they charge, though, is determined by statistical sampling.

Metering actual content takes the guesswork out of the equation. Seems to me the strongest argument against it would therefore be the content sources whose intellectual property only makes money because of Mr. Nielsen’s margin-of-error.

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