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Communications from Infiniti to yours truly have always been somewhat obsequious, the presumption being that an owner of one of these glorified Nissans somehow expects this sort of thing, or at least will respond to the corporate up-suck.

Apparently, though, that’s not enough. Lexus is launching a “lifestyle magazine”:

It is a loyalty and brand-building publication and is mailed for free to anyone who owns or leases a Lexus vehicle. The editorial covers lifestyle, the arts, fine dining and travel, as well as vehicle reviews and test drives of the newest Lexus models. Departments include:

  • Lexus News — The latest on Lexus’s products, services, owner benefits, and partnerships.
  • Lexus Sense — Information on timely products and events that will help Lexus owners indulge their senses.
  • Spotlight — A feature profile on Lexus owners.
  • LEXicon Culture Pages — A magazine-within-the-magazine dedicated to categories of interest to readers, including Travel, Active Pursuits, Design, Products for Good Living, Cuisine and Philanthropy.
  • Sensibility — A back-page essay highlighting a notable innovator.

Been there, done that, guys: Ford Times. Not that a guy with a ’61 Galaxie was particularly concerned with indulging his senses.





8 comments

  1. fillyjonk »

    20 July 2009 · 2:48 pm

    “precious” (and not in the good way) is the only word I can think of to describe the concept of the magazine.

  2. Scott »

    20 July 2009 · 9:34 pm

    Could there really be a market for that kind of printed garbage? If so, we’re better off that I ever would have imagined.

  3. CGHill »

    20 July 2009 · 9:44 pm

    The world is full of wannabes. Yahoo! Answers (which some of my readers are happy to deplore, and there are times I am inclined to agree with them) is full of people who say things like “I’m about to turn 16. Should I get a WRX STi or an Evo?” You know, deep down inside, the kid’s going to wind up with a ’99 Corolla, but there’s no point in saying so.

  4. fillyjonk »

    20 July 2009 · 10:12 pm

    Hrm. When I turned 16, I got a couple books and a pendant with a tiny opal in it.

  5. Baby M »

    21 July 2009 · 7:25 am

    VW has been sending me Das Auto magazine ever since I bought my GTI. It’s chock full of articles on new Volkswagens, people with Volkswagens, neat people doing cool things in and around Volkswagens-apparently there’s a whole Volkswagenkulturzeitgeistvereinwelt out there I would never have known about otherwise.

  6. CGHill »

    21 July 2009 · 7:41 am

    I vaguely remember something like that from the 1960s, when my dad gave up on trying to haul all of us around in domestics and started buying VW Microbuses. (I learned to drive in the second one, which may explain much about my vaunted “patience.”)

  7. fillyjonk »

    21 July 2009 · 2:46 pm

    Well, once in a while Ford sends me a half-hearted flier that says something like, “Aren’t you tired of that old car of yours YET?”

  8. unimpressed »

    21 July 2009 · 4:00 pm

    When I turned sixteen, I was allowed to continue to live. :)

    I must have been something of a terror.

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