Your twit dollars at work
Earlier this month, I was somewhat critical of the Oklahoma Department of Transportation’s approach to its Twitter account, dubbing it “the path of least assistance.”
Anything I may have had to say, however, pales in the light of this startling revelation:
The Oklahoma Department of Transportation just paid Saxum PR $7,500 to create and “analyze” a Twitter account. There’s no word if ODOT also bought the clear coat rust protection, extended warranty and a credit report monitoring service, but I wouldn’t be surprised if they did.
Seriously, $7,500 to create a Twitter account and get 500 followers?!? That seems kind of steep. Hell, it only took us five minutes to create a fake ODOT twitter account and then analyze that it’s much better than ODOT’s official one.
And now you know why the Crosstown Expressway replacement is going to cost more than a billion dollars.
unimpressed »
27 October 2009 · 5:22 pm
Any time any government entity pays anything LESS than 200% of the “going rate”, I figure we, the taxpayers, got off cheap.
In the Private sector, anything -above- 50% is “overpaid”. There really needs to be some semblance of equity between the two…..
There is NO excuse for the 4:1 disparity in “acceptable” spending.
fillyjonk »
27 October 2009 · 5:52 pm
$7500 is comparatively cheap.
I once attended a university that spent some $70,000 on “focus group studies” to figure out how to improve its mascot.
(I don’t know what the place I am currently at spent to replace the un-PC mascot…and I don’t want to know)