But they look so artificial

Necco wafers, the world’s leading edible tiddlywinks, have gone “All Natural”:

The revamped product is now using red beet juice, purple cabbage, cocoa powder, paprika and turmeric to replace the artificial ingredients that had been flavoring and coloring the wafers for years.

The little discs will look different, however:

“The flavor is actually a little bit stronger in the new ones because they are all natural,” Jackie Hague, Necco’s vice president for marketing, told Slashfood. “And when you look at them, they’re pastel and not as bright as they used to be.”

And one color/flavor is totally AWOL:

[L]ime did not get through the makeover. While the lime flavor could be created with natural ingredients, the color green itself was too hard to duplicate, so it was scrapped. However, it may return once the color code is cracked.

(Via a very unimpressed Pop Culture Junk Mail.)





4 comments

  1. Dick Stanley »

    29 October 2009 · 11:50 pm

    Ye gads, they’ve mucked up Neccos. Is nothing sacred?

  2. fillyjonk »

    30 October 2009 · 7:11 am

    What? Noooooo! (Though the lime ones were my least favorite. At least they didn’t mess with clove – and yes, I’m one of those freaks who likes the clove-flavored Necco).

    What about people who have cabbage or beet allergies? They can now no longer eat Necco.

  3. Donna B. »

    30 October 2009 · 1:26 pm

    But lime was MY favorite!

  4. fillyjonk »

    4 November 2009 · 10:16 am

    FWIW, the Candyblog reviewed them a few days ago:

    All Natural Necco Wafers

RSS feed for comments on this post