No longer couped up
Women love retro muscle cars like the revived Camaro. Canadian women, anyway:
Relaunched after a seven-year hiatus, the fifth generation Camaro is appealing to a broader segment of consumers, including women.
“Unlike the older versions of the Camaro where you probably had the typical motorhead, male, buyer, this is totally the opposite,” says Jeff Reaume, sales manager at Reaume Chevrolet in LaSalle [Ontario]. “We’re selling them to everyone from younger women, middle-aged women to young guys and older guys.”
More than a decade ago, the gender breakdown of Camaro buyers was about 80 per cent male, 20 per cent female, Reaume estimates. “This time around, we’re looking at a 50-50 split.”
No data yet on how many of those women might be named Donna.
(Via Autoblog.)
Donna B. »
30 October 2009 · 1:46 pm
This Donna has owned a ’65 Mustang (not a fastback, didn’t like ‘em then and still don’t) and a ’72 ‘Vette convertible. I’ve never even driven a Camaro or Firebird.
My brother had a Firebird, but wouldn’t let me drive it. Might have been something about me not having a license… not sure.
Lately, I’ve become fond of ‘old lady’ cars with big powerful engines, four doors and a large trunk.