Oh, brotherly
This is the new logo for the City of Philadelphia:
Now Trebuchet isn’t my favorite font, but I’ve seen worse, and so have you.
But whatever happened to “In this town, we obey the laws of physics”?
The bell’s tilt brings to mind those one-sided, designer-as-bitch dialogues brought on by a director of some sort. “It’s just not popping enough for me. What if you turn it a little, like it was ringing? More. More. Too much, go back. Stop right there! Now THAT’s cutting edge. They’re going to love this. You’re such a wizard in Adobe.” This is all evidenced by the fact that the red clapper is glued to the middle of the bell. If it were designed with the rotation in mind, the clapper would hang straight down as gravity dictates. Also, it doesn’t take a bell expert to notice that the wooden hold at the top of the bell will physically never tilt that way.
(Spotted at Nancy Friedman’s Fritinancy.)
Mark Alger »
10 December 2009 · 10:22 pm
Trust me: the artist pointed all this out to the idiot customer, but had to do it anyway because … the customer didn’t want to pay somebody to do it right. Cheap bastard.
M
fillyjonk »
11 December 2009 · 6:55 am
I would also note that, IMHO, the colors in that thing are hideous. That yellow is almost meconium yellow.
The all-blue one on the linked site is less eye-scarring. I don’t know why they didn’t go with that.
Dominic Small »
11 December 2009 · 7:23 am
If you’re not a fan of Trebuchet, then stay the hell away from my blog, which is pretty much entirely written in that particular font. By choice, I should point out…
CGHill »
11 December 2009 · 7:27 am
So noted, though I’m surprised you didn’t give me a link not to use.
Brett »
11 December 2009 · 4:40 pm
Well, I’m going to say the dumbest thing in the logo is the slogan. Sure, it may not violate the laws of physics, but it’s such a smarmy dollop of Oprah-speak that it would tempt me to violate the laws against defacing public property were I to live in Philly.
CGHill »
11 December 2009 · 5:03 pm
There’s a church not too far from me — I forget the denomination — which used to have a sign up to the effect that they were “Focused On You.” I’m thinking they were aiming too low.