Once again, life imitates me

This 2003 piece on “titanium” credit cards was titled “Make mine zinc.”

American Express would like to make yours zinc Zync:

The basic card costs $25 each year and includes participation in the Amex Membership Rewards points program, though it does require you to pay off your balance every month. You can choose from among four “packs” that yield extra goodies. The Go pack, for instance, costs another $20 annually and doubles the points you earn on airfare. The Social pack has the same price and doubles points for restaurant, concert and theater purchases.

The company plans to introduce more packs soon and perhaps tweak the existing ones, depending on the feedback it’s soliciting in an online community called the “Zync Tank.”

Of course, Zync isn’t designed for me, and I already have an American Express card anyway; it’s intended for that particular subset of twentysomethings who still think semi-clever respellings are kewl.

Still: you heard it here first.

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