Legendary Motown producer/songwriter Norman Whitfield, who presided over some of the greatest hits from Hitsville, USA, died Tuesday in Los Angeles from complications of diabetes. He was 67 (some sources say 65).
Whitfield was born in Harlem; his family moved to Detroit in the early 1960s, and young Norman began hanging around Motown. Berry Gordy put him to work in the quality-control department, and eventually he started writing. (”He Was Really Sayin’ Somethin’,” a 1964 hit for the Velvelettes, a bigger one in the 80s for Bananarama, was written by Whitfield, Eddie Holland and Mickey Stevenson.) Whitfield also got some feel for production, and when “Ain’t Too Proud to Beg,” another Whitfield-Holland collaboration, outsold “Get Ready,” the previous Temptations hit, Whitfield became the Temptations’ producer. (When you beat out Smokey Robinson, you’ve accomplished something.)
Whitfield’s production was radically different from Smokey’s: more dance beats, more individual vocal parts, less in the way of old-fashioned harmony. Lead singer David Ruffin found himself singing above his range, which made him both more gravelly and more distinctive. Whitfield’s new songwriting partner was Barrett Strong, who’d cut one of the very first Motown hits: “Money (That’s What I Want)” way back in 1960. After Ruffin dropped out for a solo career, Whitfield moved the Tempts, now fronted by Dennis Edwards, into a psychedelic sort of funk that produced even bigger hits.
Perhaps his finest moment, though, was “I Heard It Through the Grapevine,” which was recorded by Smokey’s Miracles, the Isley Brothers and Marvin Gaye without ever getting approved for release. Finally a version by Gladys Knight and the Pips passed muster, and sold well as a single; the Marvin Gaye version was dropped onto an album (In the Groove), where DJs discovered it and started riding it. Motown was forced to put out a single, and as Tamla 54176, Marvin Gaye’s “I Heard It Through the Grapevine” became Motown’s biggest-selling single of the entire decade.
By 1973, Whitfield had split from Motown; Warner Bros. had given him his own label. It was not successful, though his 1976 production of “Car Wash” by Rose Royce, issued on MCA, was a smash. For most of the next two decades, he lived primarily off his songwriting royalties; failure to report some of them to the Feds got him six months of house arrest and a $25,000 fine in 2005. His health was already failing, so he drew no jail time.
The record I was listening to while writing this was “Papa Was a Rollin’ Stone,” Whitfield’s last big hit for the Temptations, a twelve-minute wash of strings and bass and wah-wah guitar and agonized vocals and one chord — B-flat minor — cut down to a mere seven minutes for the 45. I find more in this record every time I play it.