Below Milk Dud level
So it’s come to this: the head of a Hollywood studio objects to popcorn, fercrissake.
One of the most powerful studio bosses in Hollywood … would like to see cinemas selling healthier snacks.
Michael Lynton, chairman and chief executive of Sony Pictures, says that audiences would be better off nibbling on granola bars, fruit salad, yogurt and vegetable crudités with dips. “I can almost imagine the Romans eating popcorn and drinking Coke at the Colosseum 2,000 years ago,” he told a convention of cinema owners in Las Vegas. “But by bringing healthier snacks into your concession stands you would be helping our country meet an urgent public health need.”
I generally confine myself to a single pack of Raisinets, but I’ll be double-damned and pickled in brine before I’ll spend $7.50 for a medium-sized Yoplait.
Of course, Lynton doesn’t give a flip about that. Hollywood routinely extracts the lion’s share (in its literal sense, which means “damn near all of it”) of ticket-sale proceeds, which means that the cinemas have to make it up at the concession stand, and there aren’t enough soul-dead health obsessives out there to justify a Big Unbuttered Arugula.
If he wants to do the movie-going public a favor, this should be top of his list: Release better films. We eat more when we’re bored.
(Via Bill Quick, who properly styles “food nazis” in lowercase.)



