ESPN: The Visa

As though they haven't expanded the brand enough: ESPN now has a "Total Access" Visa card which pays extra rewards for buying network schwag and, assuming you have an NBA veteran's salary and can afford to accumulate the necessary points, will actually get you into some ESPN-specific events. Washington Mutual is issuing this Visa for ESPN; I'm waiting to see if Fox Sports comes up with a Best Damn MasterCard, Period.