The Finch Formerly Known As Gold

8 September 2006

It's a small song after all

This can't be good:

The Walt Disney Company is experimenting with ways to communicate with its visitors by non-visual means in order to enhance visitors' experiences and protect the visual landscape. We have successfully created a technology for pavement "grooves and ridges" which cause tires literally to hum a tune as a vehicle passes over them! In the future, this non-visual "cue" to guests could let them know they are approaching a Disney property and bring smiles to their faces.

The House of Mouse is late again: we've had this sort of "technology" in Oklahoma City for years. If you take NW 36th westbound from Kelley to Lincoln at exactly 47 mph (which is a tad in excess of the speed limit, so don't do that), you get a pretty fair transcription of Ron Bushy's drum solo in Iron Butterfly's "In-a-Gadda-da-Vida".

John Owen Butler finds one saving grace in this scheme:

Maybe corporate sponsorship of stretches of highway might just get them fixed.

Think we could interest the makers of Accutane® in sponsoring the pockmarked surface of NW 50th between Pennsylvania and May?

Posted at 2:33 PM to Dyssynergy


You need to hit that stretch of road with a recorder....give us a sound bite of it....:)

Posted by: unimpressed at 4:09 PM on 8 September 2006

Seems to me the perfect "song" for pavement on city streets should be "Slow Ride."

"I Can't Drive 55" would be right out.

Posted by: McGehee at 8:01 PM on 8 September 2006