The Finch Formerly Known As Gold

8 September 2006

Recycled and then some

They're called TerraCycle, and they go one step beyond what most of us think of as recycling.

Really. TerraCycle sells an organic fertilizer which is basically, um, worm poop: they feed table scraps to earthworms, collect the residue, and — this is the neat part — they sell it in used beverage bottles.

[T]he entire product is made out of garbage — from the contents to the packaging. As a result, TerraCycle Plant Food is the first mass-produced consumer product to have a negative environmental footprint.

That wasn't quite the original plan, says Popgadget:

The company founders hit upon the idea of using discarded soda bottles out of necessity. It seems that they ran out of money when it came time to ship the first batch of product. Out of desperation they raided every dining hall trash can at Princeton, and decided to stick with the idea once they no longer had to.

File this under "I wish I'd thought of that."

Posted at 7:02 AM to Entirely Too Cool