The Finch Formerly Known As Gold

27 September 2006

The paper you don't cancel

I frankly do not understand the appeal of embossed toilet paper: it's not all that attractive, generally; I doubt seriously that the addition of textural elements substantially improves the surface area (and therefore the useful area) of an individual sheet; and inevitably, it makes the roll stick out farther from its cardboard tube.

Which latter explains this:

Consumers told us that they preferred our new embossed sheet. To add this feature, we need to choose to either reduce the number of sheets in the roll or decrease the size of each sheet to maintain the overall roll diameter. Consumers favored the smaller sheet to the count reduction.

Scott's sheet has shrunk from 4 inches to 3.7 inches; on a thousand-sheet roll, this is a reduction of 25 feet.

There are two ways to look at this. If you count off X number of sheets for the task, this won't affect you much, and indeed you're performing an exceedingly-tiny kindness on behalf of the environment, since you're using (and flushing) 7.5 percent less paper. If you grab a specific length, though, this is going to cost you, and you'll probably think the guys who run Scott Paper are a bunch of, um, asswipes.

(Via The Consumerist.)

Posted at 9:23 AM to Dyssynergy


Hmmm. Never thought of it that way. I just buy the cheapest stuff that meets minimal First World standards of wiping comfort.

Can't say I've ever noticed the problem of the roll sticking too far out from tube. Now you've just added toilet-roll sticking-out worries to the already overflowing lilac-and-vanilla scented hamper of patriarchally-imposed anxieties crushing the hapless housewife. Bastard.

Posted by: Moira Breen at 12:14 PM on 27 September 2006

On the other hand, our tests show that the inclusion of sandpaper causes users to become far more conservative in their TP use, allowing us to produce even smaller rolls which last far longer!

Posted by: Mister Snitch! at 11:51 PM on 27 September 2006