24 October 2006UnsurpassedIn ad-ese, that technically means "We're not any worse than those other guys." Which means it's not the same as "second to none":
I heard this phrase on the radio again today, and its earnest presenter assured me that a local grocery store's pharmacy offered customer service that is second to none.
Oh, really, I thought; so the customer service presented by the cut-rate employees of the discount chain are actually not as good as when the store offers no customer service at all? I mean, that's what none is; it's the lack of the very thing offered, and when you say you're second to none, that doesn't mean that you're first; it means that you're lower than nothing at all. Keep that in mind next time you hear a drug commercial that says "No medicine works harder." Posted at 7:04 AM to Say What?"Nothing is better than spinach!" Posted by: McGehee at 10:24 AM on 24 October 2006There was a Henny Youngman gag that went something like this. The woman says, "Would you like me to wear my new dress?" The man replies, "I would like nothing more." And then a snare drum and cymbal issue a report. Posted by: Sean Gleeson at 12:47 PM on 24 October 2006 |