The Finch Formerly Known As Gold

24 October 2006

Unsurpassed

In ad-ese, that technically means "We're not any worse than those other guys."

Which means it's not the same as "second to none":

I heard this phrase on the radio again today, and its earnest presenter assured me that a local grocery store's pharmacy offered customer service that is second to none.

Oh, really, I thought; so the customer service presented by the cut-rate employees of the discount chain are actually not as good as when the store offers no customer service at all? I mean, that's what none is; it's the lack of the very thing offered, and when you say you're second to none, that doesn't mean that you're first; it means that you're lower than nothing at all.

Keep that in mind next time you hear a drug commercial that says "No medicine works harder."

Posted at 7:04 AM to Say What?


"Nothing is better than spinach!"

Posted by: McGehee at 10:24 AM on 24 October 2006

There was a Henny Youngman gag that went something like this.

The woman says, "Would you like me to wear my new dress?"

The man replies, "I would like nothing more."

And then a snare drum and cymbal issue a report.

Posted by: Sean Gleeson at 12:47 PM on 24 October 2006