The Finch Formerly Known As Gold

3 October 2006

We really didn't mean it

A soon-to-be-former Reno resident says goodbye to her old home town:

Over the years since my conception, I have watched you turn into a large homogenized blend of big-box stores and suburban neighborhoods mixed together. I have watched downtown slowly lose its "Reno" essence that I have grown to know and love, to make way for the yuppies and their grandiose condominiums.

This letter appeared in the Reno Gazette-Journal last Tuesday; in the print edition, though not in the online copy, it was followed by an "Editor's Note": "Good riddance."

The next day, the inevitable apology appeared.

In days of yore, it wouldn't have been so inevitable. From yours truly, a couple of summers ago:

This reminds me of an incident twenty-odd years ago in which Car and Driver ran a column which castigated the legal profession for various offenses against motoring enthusiasts. An attorney wrote in to cancel his subscription in protest; the magazine printed his letter, along with the following response:

"Perhaps you'd be interested in subscribing to our sister publication Ambulance and Chaser."

All by itself, that was worth a three-year renewal.

(Courtesy of Romenesko, by way of Fark.)

Posted at 4:25 PM to Say What?


Ah, the C/D letters column; my favorite in the publishing business.

Best ever was the letter from a reader in New Jersey that went:

"Praise the Lord
And pass the subscription.
Finally an issue
Sans a Porsche description"

The response?

"We thank you for writing
To express your elation
We value our readers
In the armpit of the nation.
"

:D

Posted by: Tam at 7:36 AM on 4 October 2006