The incredible thing about the size of nudism, in my opinion, is that it manages to bring in that much cash despite the fact that significant barriers still remain which prevent any money at all from being spent on nudism. Nudist resorts still tend to exist in very rural, out of the way places, and are usually completely inaccessible by any form of public transportation. Basically, if you live in an urban or suburban area, you're not going to get to one without owning a car and making a several hours drive. Exceptions to this exist in Florida and certain parts of California — but for anyone who lives outside of those states, getting to one of those resorts represents a significant investment of both time and money. These resorts also tend to be more upscale and are priced accordingly, as well as necessitating flying to reach them, adding the cost of a plane ticket to your trip as well as planning to stay long enough to justify the travel time. Yet despite the fact that these resorts are expensive and hard to get to, the numbers show that there's still considerable demand for them.

And because they're expensive and hard to get to, it logically follows that there's a lot of latent demand that they're not meeting. The problem with these resorts being the only outlets for social nudism is that they're inaccessible to 90% of the population. We've taken advantage the internet by getting the information about the lifestyle out there; the barriers to learning about nudism are mostly gone, but the barriers to actually trying it out in a social setting are still significant. People can learn that our product exists, but there's no easy way for them to go from knowing about it to actually trying it out.

We need to get to the point where someone can try (social) nudism with an investment of only a few hours and a few dollars, rather than requiring several days and several thousands of dollars.