The Finch Formerly Known As Gold

19 November 2006

Redefining Black Friday

It now starts on Thursday:

[E]lectronics retailer CompUSA is opening its doors on Thanksgiving night to give holiday shoppers a head-start on Black Friday madness.

Most of the chain's stores plan to open from 9 p.m. until midnight, then send shoppers home for a quick nap before the doors reopen at 5 a.m. on Friday.

"Some customers aren't interested in waking up at the crack of dawn to go shopping at 5 a.m.," said Brian Woods, CompUSA Inc.'s executive vice president of merchandising. "We're giving them more options."

Woods said he's not worried about overlapping with Thanksgiving celebrations. He figures that by 9 p.m., most people are done eating turkey and would welcome a shopping trip as their entertainment for the evening.

Last year, CompUSA opened its doors at midnight, and Woods said the crowds outside averaged 600 to 700, and sales were strong. But after the initial rush, he said, traffic thinned out until about 5 a.m., which seems to when consumers expect stores to open on Black Friday. It's also when rival Best Buy plans to open its stores, a spokesman said.

I figure by 2010, if not sooner, Black Friday will begin Wednesday at 6 pm.

(Via The Consumerist.)

Posted at 7:43 AM to Common Cents