The Finch Formerly Known As Gold

16 November 2006

The dealership experience

Almost everyone I talk to hates the very idea of car-shopping, and while there are various alternatives for acquiring used pre-owned vehicles, if you want something new, you have to go to the dealership.

If you were wondering whose dealerships were the least heinous, J. D. Power (yes, him again) has something called the Sales Satisfaction Index Study, and in 2006, Jaguar buyers had the kindest things to say about their buying experiences.

In general, the more expensive the brand, the better the results, and there wasn't much difference between import and domestic marques: Cadillac and Lincoln took second and third respectively, and Saturn, Mercury and Buick all made the top ten. (I suppose I should wonder why it is that Mercury buyers were less happy than Lincoln buyers, since they shopped at the same stores. Maybe Steve Miller didn't buy a car this year.)

At the bottom? Well, let's just say there was a lot of Mitsubitching.

Posted at 7:26 PM to Driver's Seat


Remember Dudley Moore's ad for Jaguar in the movie Crazy People?

Coincidence? I think not!

Posted by: Francis W. Porretto at 3:56 AM on 17 November 2006

You know, if I thought that would actually have worked, I probably wouldn't have bought an Infiniti.

But go figure.

Posted by: CGHill at 7:02 AM on 17 November 2006

I suppose I should wonder why it is that Mercury buyers were less happy than Lincoln buyers, since they shopped at the same stores.

Salesman: "Hi, can I interest you in a Lincoln Navigator? No? You want a Mercury Grand Marquis? Okay, wait here and I'll be right back to help you as soon as I've sold another five Navigators to put my kids through medical school so they'll never ever have to talk to someone who drives a Mercury. Ever"

Posted by: McGehee at 7:21 AM on 17 November 2006

And Monday, Amazon.com will be selling Lincolns, sort of.

Posted by: CGHill at 8:04 PM on 18 November 2006