16 November 2006
The dealership experience
Almost everyone I talk to hates the very idea of car-shopping, and while there are various alternatives for acquiring
If you were wondering whose dealerships were the least heinous, J. D. Power (yes, him again) has something called the Sales Satisfaction Index Study, and in 2006, Jaguar buyers had the kindest things to say about their buying experiences.
In general, the more expensive the brand, the better the results, and there wasn't much difference between import and domestic marques: Cadillac and Lincoln took second and third respectively, and Saturn, Mercury and Buick all made the top ten. (I suppose I should wonder why it is that Mercury buyers were less happy than Lincoln buyers, since they shopped at the same stores. Maybe Steve Miller didn't buy a car this year.)
At the bottom? Well, let's just say there was a lot of Mitsubitching.Posted at 7:26 PM to Driver's Seat