The Finch Formerly Known As Gold

13 November 2006

The sign of true luxury

Toyota's Scion division sells relatively low-end vehicles aimed at younger drivers. How well this is working is unclear — most of the refrigerator-like xB models I see seem to be driven by soccer moms — but Toyota, anxious to maintain buzz, will limit sales next year to only 150,000, about a 20-percent drop from this year's numbers. (Automakers that are actually profitable can do this sort of thing, I guess.)

And while I may have my doubts about Scion marketing, Toyota doesn't; they have a MySpace page, fercryingoutloud, and they've opened a virtual showroom in Second Life. Obviously they're not expecting to lure Buick drivers.

Posted at 7:41 AM to Driver's Seat

mySpace is SO last year. When they show up on Facebook, well, Facebook will probably be out of favor.

Posted by: Dan at 9:23 AM on 13 November 2006

I did my part to make it obsolete.

Posted by: CGHill at 9:57 AM on 13 November 2006

Clearly, the Scion is not your father's Yugo...

Posted by: John Owen Butler at 10:15 AM on 13 November 2006

I'm glad that they're making fewer of them. The xB looks like a car drawing made by a 3th grader who's about to flunk, and they PAID someone to design that P.O.S.

Posted by: Dan B at 11:03 AM on 13 November 2006