19 December 2006
Like you need to hear this from me
In their short life span blogs have been parlayed into book deals, huge salaries, and delightful public scandals. You should expect more modest results an estimate that the average blog has one reader is "probably generous," says Derek Gordon, a vice president at Technorati but the 12 million Americans who blog don't seem to care. After all, says Henry Copeland of Blogads.com, "everybody's got a mother and an ex-girlfriend." And blogging has value even in a vacuum, says Steven Streight, who blogs about blogging. "I felt this new boldness," he says, something that happens "when [you] turn your computer off and go back to the offline world."
I guess I should be grateful that I have more than one reader and an occasional burst of the bold. Whether this is attributable to all this soapbox experience, I'm not entirely sure.
Blogs can give even non-writers a boost. "Say you're in the running for a job at a hedge fund, and there are three candidates, and you happen to have been writing a blog with some interesting thoughts," says Debbie Weil, author of The Corporate Blogging Book. "You're going to get more seriously considered."
And if your Internet presence is less than interesting? Blogs can help you there, too. "There is no way that in the next couple years people aren't going to Google you before they hire you or invite you to a party," says Weil.
Yeah, but neither the hedge-fund managers nor the party planners will be impressed if you come across like this.
And when, exactly, is a good time to mention that your PageRank exceeds that of your employer?Posted at 6:24 AM to Blogorrhea