27 January 2007
It doesn't Hoyt your Schermerhorn
Available soon from City Hall: an official New York condom in a jazzy wrapper, perhaps one printed with a colorful subway map or some other city theme.
New York City hands out 1.5 million free condoms a month in ordinary wrappers, and health officials figure people would be more likely to actually use them if the packaging were more distinctive.
"Brands work, and people use branded items more than they use non-branded items, whether it's a cola or a medicine, even," Health Commissioner Thomas Frieden said.
I do believe Dr Frieden is on to something here, although I'm having difficulty coming up with suitable design elements.
Maybe H. Allen Smith's birthday lei, which was quite possibly unique:
First, one of them went to a drugstore and got two dozen articles which are normally bought only by men white articles, each with a sort of blossomy sheen. This commodity was then taken to Auntie Sophia, who operated one of the flower stands along Kalakaua near the Royal. My friends approached her and told her they were a special kind of flower grown only in the mainland and she told them to shuddup dirty face she know whaddem is. They offered her handsome sums of money if she would create a lei alternating frangipani blossoms with the commodities.
And, of course, that's it. They're the new New York City flower. They could call them, oh, how about Bloombergs?
(Via I See Invisible People.)